Average online order size increased 2.6% from $193.24 to $198.26, according to data from IBM.
Online sales jumped 33% yesterday compared to last year’s Cyber Monday tally. In addition, average order size increased 2.6% from $193.24 to $198.26, according to data from IBM.
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Mobile shoppers did their part: 10.8% of online shoppers used a mobile device to visit a retailer’s site on Cyber Monday, up from 3.9% a year ago. In terms of money spent, mobile sales as a percentage of total online shopping sales reached 6.6%, up from 2.3% in 2010.
Cyber Monday’s shopping surge came on the heels of a strong Thanksgiving and Black Friday. Online retail sales jumped 39.3% on Thanksgiving, compared to last year’s single-day holiday total. On Black Friday, online sales climbed 24.3% compared to the same day last year, IBM reports.
Cyber Monday falls on the first business day of the week following Thanksgiving. Last year, online sales on Cyber Monday exceeded $1 billion, according to comScore. (comScore hasn’t yet released a final tally for this year’s Cyber Monday sales.)
MORE HOLIDAY E-COMMERCE COVERAGE:
Cyber Monday outlook: $1 billion in sales expected
Shoppers with iPads spend bigger bucks
Black Friday: Heavy online shopping took a toll on website performance
Shopping at work? More CIOs say it’s not allowed
Mobile shoppers help drive online sales surge
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Ann Bednarz covers IT careers, outsourcing and Internet culture for Network World. Follow Ann on Twitter at @annbednarz and check out her blog, Occupational Hazards. Her e-mail address is abednarz@nww.com.
