Podcast: How Cisco aims to make it big in the small business world
Analysis
Dec 1, 20081 min
Cisco recently announced a $100 million investment in product development, service and support for businesses with fewer than 100 employees. Ken Presti talks to Cisco Vice President Andrew Sage about the company’s focus on the small business market, which Cisco says is worth $10 billion globally. Sage outlines the three tiers of small businesses that Cisco will be targeting, and how the company plans to serve these customers through partners. The big question for Cisco is how will it be able to move down market where “economy” is the watchword, while keeping Wall Street happy?
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Cisco invests in SMB market to the tune of $100 million
Jim Duffy has been covering technology for over 28 years, 23 at Network World. He covers enterprise networking infrastructure, including routers and switches. He also writes The Cisco Connection blog and can be reached on Twitter @Jim_Duffy and at jduffy@nww.com.Google+
