Cisco prominent in ‘G.I. Joe’

Well, it worked. Otherwise, we wouldn’t be writing about it here — and CNBC wouldn’t have written about it here.

Cisco plays a prominent role in the past weekend’s box office smash, ‘G.I. Joe.’ Jim Goldman of CNBC reports that Soldier Boy’s headquarters is decked out with Cisco TelePresence.

And there are some other examples of clever product placement. As Goldman reports:

The company has already had pretty high profile turns in Fox’s “24,” NBC’s “The Office,” “X-Men,” “CSI,” “Grey’s Anatomy,” “Heroes,” and earlier this summer in “Transformers: Rise of the Fallen.” Think of this as the consumer-ification of the company.

Cisco says these movies and shows hits their demographic: males in their 20s and 30s. The company also says working with the show’s producers to determine product placement, rather than buying a 30 second ad spot, is more cost-effective — and brand effective.

And Goldman also notes what that might do to media companies like his — and ours.

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