Recording and media company to use it on 12 sites by end of year
Cisco’s consumer entertainment momentum keeps growing. Months after acquiring Flip videocams and weeks after dissolving the Scientific Atlanta Web site, Cisco has lined up a signifcant user of its Eos entertainment operating system.
Warner Music Group will use Eos to support many of its artist Web sites. Cisco says it will make Eos available to Warner to deploy in an unlimited number of artist sites and within its direct-to-consumer initiatives.
Warner is using Eos in four artist sites so far: Grammy-nominated rock band Paramore; R&B singer Trey Songz; rock band Halestorm; and a redesigned Eos site for reggae singer Sean Paul. Cisco says Warner plans to use it in a dozen additional sites by the end of the year, including on a site for American Idol alum Jason Castro; another with R&B artist Estelle; and with hip-hopper Lupe Fiasco.
Eos allows media companies to customize and socialize the entertainment content they deliver to consumers.
In digital entertainment, Cisco is fast becoming — or has ambitions to become — the next Apple or Sony. In the data center, the company covets IBM. And in enterprise switching, everyone envies Cisco’s dominance.
Take together, Cisco seems to have it sights set on becoming the next GE — a household name in consumer electronics but also in commercial and industrial electronics. If Cisco manages the next 20 years as well as the last 20, be prepared to see them everywhere; even on dishwashers, refrigerators and IP radios.
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