* Web 2.0 is going to need to be integrated with 'Responsibility 2.0'
You know that an issue has become mainstream when it makes it to the popular media. And such is now the case with social networking and the mix of social networking with business networking, especially with Web 2.0 implementations.
Fans of “The Office” heard all about Web 2.0 issues on a recent episode (number 415) as one of the major themes was the implementation for Dunder-Mifflin Infinity 2.0, complete with social networking. And just a few of the potential issues arose.
This has a serious side from two perspectives. First, the need for the application developers and those responsible for the technical infrastructure to support these applications can’t be overemphasized.
Secondly, the impact on the WAN, of course, is that Web 2.0 applications will, unless appropriately controlled, potentially have a significant impact on network performance. So as the Web 2.0 applications are deployed, careful attention must be paid to make sure that network resources are appropriately controlled.
But the problem is defining “appropriate.” It is very difficult to differentiate streaming media used for training purposes from streaming media used for purely entertainment purposes. Is “LinkedIn” an appropriate business tool, or is it yet another way to abuse corporate resources while looking for another job?
The bottom line is that social networking, with all of its value, also comes with social responsibility. Web 2.0 is going to need to be integrated with “Responsibility 2.0.” Our technology tools can help, but ultimately prevention of network abuse will come down to business ethics and ensuring that employees adhere to your “appropriate use” policies.
Which brings us to our questions for you:
– Does your company have an “appropriate use” policy?
– Do you believe the employees adhere (to a reasonable extent) to this policy?
– What technical steps do you use to help enforce these policies?
– And did you just click on the link above to check out the above-referenced program?
Let us hear from you, and we’ll share the feedback in future newsletters.
