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Demo 2004 reveals tech trends

Opinion
Feb 02, 20043 mins
Collaboration SoftwareEnterprise ApplicationsMessaging Apps

Products bowing at the upcoming Demo 2004 represent significant trends in several technology markets

After five months and hundreds of interviews, 70 companies have been selected to introduce products at Demo 2004, to be held Feb. 15-17 in Scottsdale, Ariz. These products run the gamut from building-block technologies that enable new computer designs, to enterprise servers that ensure the security of Web applications, to consumer electronics and services that fuel the digital lifestyle.

Of course, I can’t reveal the details of these products, but I can tell you that they represent significant trends in the technology markets:

Managing enterprise computing. Today’s enterprise buyers are spending in order to save. With as much as 80% of IT budgets spent on system maintenance, IT needs to consolidate, simplify and better manage its infrastructure, and in doing so save IT resources for new initiatives. The coming year will bring smart solutions that help IT staff manage what they’ve got, develop what they need and measure what they deploy.

Protecting e-mail integrity. E-mail is both one of the most popular and most vulnerable enterprise applications. Newer threats, from fraud to regulatory requirements, can be added to the obvious problems of spam and viruses. Relief will come to market in the form of applications that bring greater reliability and integrity to enterprise e-mail systems.

Securing applications and data. For all the attention paid to firewalls, network security and user authentication, Web applications are the single biggest point of vulnerability for many companies. New products will lock down Web applications to protect businesses and their customers.

Workgroup collaboration goes au naturel. For all the promise and investment, a decade has gone by and companies are still looking for a great collaboration tool that supports the way people actually work together. Now we’re starting to find some products that make sense. Rather than the rigid structures imposed by enterprise groupware, a new breed of communications tools have been built on the understanding that collaboration is dynamic, spontaneous and organic. Better yet, these tools are easily deployed and eagerly embraced by users.

The consumer market bounces back. Over the past few years, the consumer market was non grata. Now momentum is building in the consumer market. Broadband access, falling prices, simple yet powerful devices, digital entertainment media, Wi-Fi networks – these are the drivers of a new digital lifestyle. And this new digital lifestyle is driving the adoption of new technology and demanding innovation. The consumer will spur the market’s greatest innovations over the next five years.

Products and technologies representing each of these trends and more will debut at Demo 2004. If you want to see them firsthand, you’ll find registration information here.