With much fanfare, last week Xerox Corporation\u2019s chairman and CEO Anne M. Mulcahy unveiled a new strategy to increase the company\u2019s share of the small to midsized office market.\u00a0 Xerox announced 21 new and enhanced office products with prices starting $899, the lowest ever, positioning the company to better compete with HP.\u201cWe have offerings from very small to very large, from very simple to very complex. This allows us to participate in segments we haven\u2019t before, which will fuel revenue growth, market share, and ultimately our profitability,\u201d says Nancy Morris, vice president and general manager of marketing and product management in the Xerox Office Group.Xerox products are organized into three groups: CopyCentre, WorkCentre and WorkCentre Pro. CopyCentre digital copiers come in speeds ranging from 16 ppm to 90 ppm and can be upgraded to a multifunction system. The new CopyCentre C32 and C40 color copiers help users save money by ensuring they pay only for the pages produced in color. The rest are charged at standard black-and-white costs.\u00a0WorkCentre products provide basic multifunction services, including copying and network printing with options for scanning, faxing and e-mailing. Speeds range from 16 ppm to 55 ppm. WorkCentre Pro multifunction printers copy and print from 16 ppm to 90 ppm in color and black and white. Their open architecture allows them to integrate with fax and imaging applications from third-party provider such Equitrac, Captaris, and Kofax Image Products.One such application is scanning to repository. If a business in the past used courier services to bring documents originating in various locations to a central location for processing and digital archiving, now they can use a WorkCentre Pro product at each location to scan the documents electronically into a central repository accessible from anywhere, Morris says.Xerox is also expanding its range of office services, including Office Document Assessments. Available to any sized company or workgroup department, a Xerox rep will come to your site, count up your printers, fax machines, and multifunction devices, interview employees about how they use the products, and come back a few days later with recommendations on ways to cut costs.\u00a0\u201cOne of the trends we\u2019ve seen in the market is printer proliferation,\u201d Morris says. \u201cIn many of our accounts, large or small, everyone has a little personal desktop printer. It\u2019s convenient, but it doesn\u2019t have the best image quality, it\u2019s extremely slow, and in all cases it\u2019s very expensive to maintain.\u201dMorris says Xerox competitors also do peripheral assessments, but not at the same depth. \u201cWe analyze workers\u2019 walking patterns, and the times of day when printing peaks. We know how far people are willing to walk to pick up a print job, and make recommendations that meet the customer\u2019s requirements without impacting employees\u2019 level of service. On average, our assessments save customers 40%.\u201dAn additional sign Xerox wants to attract smaller businesses: While it will continue to concentrate on direct sales and its reseller market, Xerox will also begin posting product pricing on its Web site.