BlueCat Networks is hoping to drive the point home that now is the time for enterprise companies to upgrade their IP address management systems by equipping its Interop booth with a simulated golf driving game and by having, er, caddies on hand to help out show attendees improve their game. Booth workers of the female persuasion are donning a common uniform that is one part Catholic schoolgirl and one part old-time golfer. With argyle sweaters and socks, and mini-skirts asking passers-by “Who’s your caddy?” BlueCat will draw Interop attendees to its display, but it’s unclear if the vendor’s message about automating IP address management with its Proteus appliances will be why they remember the vendor.
Who’s your caddy?
Opinion
Apr 29, 20081 min




