No flash in the pan …

… or at least that’s what EMC is hoping for its enterprise-class flash drive technology. CEO Joe Tucci touted its Enterprise Flash Drive (EFD) technology at EMC World this week, even saying the advent of flash technology will change the storage industry more than anything else will over the next 10 years. And, in a Network World Panorama podcast posted this week, Barry Burke, chief strategy officer of the Symmetrix line, says the interest in enterprise-class flash “is far broader than we expected” because customers are considered it for “just about any type of application in their environment that you can imagine.” This, he says, kind of threw EMC for a loop, as it had initially considered EFD primarily — if not exclusively — for high-performance, mission-critical, heavy transaction-processing-oriented applications. But performance improvements are performance improvements, it seems, and customers are seeing no reason not to consider EFD for applications like e-mail. Listen now for more details on EMC’s enterprise-class flash technology, performance improvements, cost, efficiencies and more. Read the flash coverage from EMC World.