Google charged up from No. 20 to No. 10 in Interbrand’s annual survey of the top most valuable brands worldwide, while Microsoft dropped to No. 3, losing its No. 2 spot to IBM. The survey, which calculates how much a brand is likely to earn a company in the future, also listed Apple, Amazon and Nintendo as top gainers, while Coca-Cola remained steady as the No. 1 brand in the world.
Interbrand, the world’s largest brand consultancy,conducted this year’s survey before the current Wall St. crisis. Still, financial companies like Citi (11 to 19), Merrill Lynch (22 to 34) and J.P. Morgan (32 to 37) saw big drops in value. Jez Frampton, Interbrand’s Global CEO explained the numbers this way:
“The Best Global Brands 2008 ranking is a reflection of the global economy – the current credit crisis in the U.S., the growth of emerging markets and the increased emphasis on sustainability are all key trends that resulted in brands rising or failing on the list.”
So while it may be struggling with privacy issues and DOJ investigations, Google’s brand is getting stronger. Looks like it hasn’t lost its mojo after all.
