Cisco is among a group of investors in talks to inject money into SureWaves, which combines TV content with Web, so-called out-of-home media (media content on billboards, in cinemas, on public transportation, etc) and mobile phones. According to a report in The Economic Times, Reliance Tech Ventures, venture capitalist Artiman and Cisco Ventures are interested in investing in the Bangalore, India-based start-up.
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