Cisco’s Content Delivery System, designed to let carriers deliver application- and subscriber-aware video services, is targeted at eliminating existing content delivery networks but there are two issues that carriers should consider before implementing CDS, says Will Richmond, president and founder of Broadband Directions.
Blogging about his impressions from attending a Cisco analyst presentation about CDS, he writes:
While I think Cisco’s overall vision is on target, the catch for service providers is that to gain the benefits of CDS, obviously they have to buy, install and manage the gear. So while Dave [Brown, senior product marketing manager, Cisco Consumer Residential Solutions] said CDS holds the promise to reduce annual OpEx (mainly current CDN-based delivery costs) by 80%, it will be essential for service providers and others to know what the CapEx requirement will be to understand the full business case.
One side note to ponder: if service providers do install CDS, the whole issue of net neutrality inevitably arises. The more closely that service providers control quality/access to the network/end-user, consumer protection advocates and web content/commerce folks will cry foul. This dimension will also be worth tracking.
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