AdECN is an exchange where advertising networks can conduct real-time auctions for buying and selling ad space. Interestingly, Susan Decker, Yahoo’s new president, talked up the “open exchange” model and made it clear that this model would be key to Yahoo. Guess what’s good for Yahoo is good for Microsoft because AdECN uses the open exchange model. It could allow Microsoft to better service smaller ad campaigns and direct response campaigns.
Microsoft buys AdECN
Analysis
Jul 30, 20071 min
