Is it really good to hitch your PR wagon to an 0-8 football team?

Got a press release today touting the fact that Company X’s technology was used by the Miami Dolphins football team during their game last week in London against the New York Giants. Great the technology worked, but the Dolphins, along with the St. Louis Rams, are currently the laughing stocks of the NFL with 0-8 records. Not quite the successful model you want to be tied to your product, unless you want said product to sink.