Microsoft plans licensing strategies for the upcoming SQL Server 2008 that are particularly targeted to steal away customers from Oracle and IBM, a story in CNet News.com reports. The story says:
“Our challenge, now (that) we have picked off a lot of the low-hanging fruit, is to attack the traditional Oracle strongholds,” said Matt Dunstan, Microsoft’s U.K. marketing director for databases.
The strategy is to offer Oracle a site license, something Oracle at this time does not offer, the story says.
No doubt that Oracle often has an antagonistic relationship with its customers, but in the last few years, Microsoft’s customers have been equally put off. Will enterprises ditch Oracle for Microsoft based on licensing? Probably not. But perhaps more head-to-head competition between the two will ultimately be good for the customer.
Microsoft crafts SQL Server licenses to steal Oracle customers
Analysis
Nov 15, 20071 min
