Television ad buyers might think this is a swell idea. And some spouses, too — OK, some wives; let’s ditch the PC pretenses. Most people? Most men? … Not so much.According to this report, researchers employed by Philips Electronics and based in The Netherlands have applied for a U.S. patent on technology that would prevent television viewers from changing the channel during commercials.I’ve been sitting here for the past 10 minutes trying to think of something funny to write to conclude this post … and then it dawned on me: There’s nothing funny about this invention. Related content news analysis It’s now easier to check if that used smartphone you might buy is stolen By Paul McNamara May 12, 2017 2 mins Small and Medium Business Internet Consumer Electronics news analysis IT work gets The Onion treatment By Paul McNamara May 11, 2017 1 min System Management Careers Data Center news analysis ‘Found a leaky ethernet port’ By Paul McNamara May 05, 2017 2 mins Internet Cloud Computing Data Center news analysis Majority of U.S. households now cellphone-only, government says By Paul McNamara May 04, 2017 2 mins Small and Medium Business Smartphones Internet Podcasts Videos Resources Events NEWSLETTERS Newsletter Promo Module Test Description for newsletter promo module. Please enter a valid email address Subscribe