“It’s very, very rare to have a thermal incident,” Bob Pearson tells The New York Times this morning.
Thermal incident: Now there’s a euphemism worthy of a big-time vice president for corporate communications, the position Pearson fills at Dell. What the phrase means in this application is that a Dell laptop sitting on a conference table in Osaka, Japan last month erupted into a fireball. Pictures here … and also scattered hither and yon about the Internet, thus creating a rather thermal public relations incident for Dell and Pearson.
