Backspin This Week: Updating CAN SPAM

Opinion
Aug 7, 20061 min

In Backspin this week I suggest that it is time for an overhaul of the CAN SPAM Act. We need to create a better set of standards for companies that want to use UCE responsibly so here’s my outline proposal for a “responsible commercial messaging” act (I have yet to find a good acro- or backro-nym for it – all suggetsions welcome) …