We know, we’re shocked, too.
Last night we got a forwarded e-mail from our mother-in-law with the word “ICE” in the subject field. No offense, Mom, but we do what we always do with your forwards, send them right to the happy hunting ground of Deleted Items.
Today, while watching one of the morning news shows, ICE popped up again. And when we headed over to USA Today’s Tech Section, ICE was the main story. OK, we give, what is it?
ICE is a project launched by a British paramedic, who encourages people to create an entry in their cell phone contact list under ICE – In Case of Emergency. If you were to be incapacitated and emergency officials found your phone, they could look for ICE and contact your emergency person for information.
The paramedic started the campaign in April, and it has since gained momentum since the July 7 London bombing attacks. U.S. wireless providers and organizations are now jumping on the bandwagon to promote its use.
Via USA Today
