Why multinationals should spam search engines

Opinion

Feb 9, 20061 min

At least the guy’s honest about it: Why Big Brands Should Spam Search Engines:

“We’ll be allowed to take cuts because search engines want our sites to show up. They want them to show up because their users expect to see them. And those users don

Data Center

by Michael Cooney

Senior Editor

Michael is a senior editor with Network World focused on deciphering the strategies of many core high-tech vendors such as Cisco, Arista, Juniper, HPE and IBM. Michael has been writing about the industry for more than 33 years and has won coverage awards from ASBPE and FOLIO. He has a BA in Journalism and Technical Writing Certificate from The Pennsylvania State University.

He can be reached at michael_cooney@foundryco.com.

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Why multinationals should spam search engines

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