There’s only a few things we want in this life and one of them it to be a Nielsen family. But do we get picked? No!
So maybe there’s hope for us after all with the news that the Nielsen people will be expanding their research to track “ratings” for shows watched online or via an iPod or cell phone. Pick us!
Over the next few years, Nielsen will be rolling out a program that will install tracking software on users’ computers. It also is looked to create a 400-person panel of iPod users by the end of this year. It wants to combine all of this data with that generated by their traditional TV-set-monitoring gear to have provide comprehensive ratings for shows.
Via tvtattle
