Do you love your Tivo? Do you think it loves you? Well, it’s just using you.
Sure, you get to watch your favorite shows at your convenience and beep-boop through the commercials, but your Tivo’s getting something from the relationship, too. Information.
The New York Times reports Tivo is starting a research division and will start selling information to advertisers about which commercials you watch and which you skip.
The story does offer some interesting facts:
Eight percent to 10% of the nation’s 110 million television households have DVRs.
Tivoers skip 70% of the commercials in their recorded shows.
Tivo’s finding it hard to expand because we’re stupid and can’t hook up the boxes.
Cable and satellite DVRs are gaining more ground because they’re hooked up by “pros.”
