Amazon’s shares rose yesterday on news that it didn’t lose as much money as Wall Street expected. That’s like saying “Layer 8 isn’t sucking as bad as we thought it would, here’s a raise.” Which, incidentally isn’t a bad idea. But we wonder how Amazon will fare on The Street after the holiday shopping season as it seems to be offering many users free 2-month trials of Amazon Prime. Sign up for the free trial membership now and you get free 2-day shipping for most items for the next 2 months, aka the holiday shopping season. Most trial members, no doubt, will bail once their shopping is done so they don’t have to pony up the $80 annual fee. How much is Amazon gonna eat on this deal?
