Don’t let saving the Earth get in the way of a good marketing initiative

Analysis
Apr 19, 20071 min

Andrew Donoghue of ZDNet in London reports that Microsoft is offering free taxi rides to early morning commuters traveling in central London for four weeks in April.

The potential of the extra load of emissions from London cabs during Earth Day month doesn’t do Microsoft any favors as it tries to rid itself of criticism that Vista is environmentally unfriendly because it demands more energy resources, blogs Donoghue.