John Battelle’s Search Blog asks why should the question be if Microsoft and Yahoo could successful merge their different cultures – why shouldn’t the question be whether Microsoft could be General Electric.
He writes:
Imagine a Microsoft that commits to the media business the way that GE has – it bought NBC. Microsoft can buy Yahoo, and simply claim that its media play is, well, called Yahoo! … After all, GE started with the light bulb, and went from there. Microsoft started with DOS….
