Lego Mindstorms, a robot building system based on Lego, is being allowed to fossilize. Considering how enthusiastically Lego’s Robot Invention System (RIS) was greeted by the market (it has generated a sizeable list of third party how-to books) it seems that the company is not behind the product — see this interesting article by Usman Latif. He writes:Clearly, there is strong demand for Mindstorms sets, Lego needs Mindstorms sets to combat its diminishing market share, and Lego can produce Mindstorms sets cost-effectively as well. There does not seem to be any obvious rational reason for holding back support for the Mindstorms line but Lego is doing exactly that.Curious how a company that has gained significant mindshare in a niche can ignore what appears to be a unique marketing opportunity. Latif concludes that “Lego is too obsessed with growth strategies that have worked in the past but are no longer relevant. … For Lego, growth is only a matter of putting the pieces together creatively.“ Related content reviews Gravityscan, keeping WordPress sites safe If you want to keep your WordPress site free from hackers, you need Gravityscan to find the vulnerabilities By Mark Gibbs May 24, 2017 4 mins Security how-to Raspberry Pi, ultrasonics, and music Building a theremin with a Raspberry Pi using an ultrasonic distance sensor By Mark Gibbs May 19, 2017 4 mins Computers and Peripherals news What's in your home's basement? Bet it's not a mainframe. Collecting vintage computing gear should have its limits ... but not in this case By Mark Gibbs May 14, 2017 2 mins Computers and Peripherals reviews PodPi makes STEM education exciting! Problem solving with electronics, code, and cartoons. School wasn't this cool in my day. By Mark Gibbs Mar 29, 2017 4 mins Smart Home Podcasts Videos Resources Events NEWSLETTERS Newsletter Promo Module Test Description for newsletter promo module. Please enter a valid email address Subscribe