In the never ending quest to garner eyeballs you'd think that consumer-oriented companies would do whatever it takes to get the greatest number of page hits possible and build a loyal audience. That's what you'd think ...\n\nAnd then there's MTV. \n\nYou know those bizarre journeys you take following links because you forget to stop at the point you really should have? Well, that's how I wound up on MTV's Overdrive site.\n\nMuch to my surprise, I was presented with: "Detecting Browser... WE"RE SORRY! PC Users with Netscape, Mozilla or Firefox: you need to run Internet Explorer to use MTV Overdrive."I was, of course, running Firefox 1.5. Now let's think about this for a moment. Is this a good strategy when it comes to building an audience?I checked in with my old friend, marketing wunderkind Jim Sterne who pointed out:As of Nov 2, 2005 from Onestat:\n\nThe most popular browsers on the web are:1. Microsoft IE 85.45 %\n2. Mozilla Firefox 11.51 %\n3. Apple Safari 1.75 %\n4. Netscape 0.26 %\n5. Opera 0.77 %The most popular browsers in the USA are:\n\n1. Microsoft IE 80.73 %\n2. Mozilla Firefox 14.07 %\n3. Apple Safari 3.55 %\n4. Netscape 0.76 %\n5. OperaMTV doesn't care about 12% of surfers? or 15% in the US? Interesting.So, to what could we attribute such negligence on the part of MTV? Ignorance? Hardly, considering that this isn't a new medium. Oversight? Hard to believe. Arrogance? Seems unlikely. Some kind of deal with the devil? Hummmm.\n\nIgnoring such a large chunk of the market seems remarkable in the light of the competition for attention in the market that MTV addresses -- or at least, tries to address. Given that Firefox's market share is growing I wonder how long such a bad marketing decision can last?