• United States
News Editor

Ticked by technology at the pump

Mar 08, 20061 min
Data Center

Complaining about the pervasiveness of advertising within the constructs of modern technology should and does come a bit unnaturally to a journalist. After all, advertising puts food on our tables.

We, too, have our limits, however, and for me that threshold was met yesterday at the local filling station.

           Pre-paid with an American Express card right at the pump. Nice. Pumped my own gas, of course. No problem.Then I waited for the scrolling text message that would ask me if I wanted a receipt. At that point I’m itching to hit the road … but first, a word from our sponsors. Instead of the “yes” or “no” prompt – previously instantaneous upon replacing the pump — I get rolling text trying to sell me coffee and sandwiches inside the station. Maybe 10-15 seconds worth. Only then was I free to express my preference about that receipt.Enough irritation to get me to switch gas stations?Probably not, but I’m a creature of habit.

News Editor

In addition to my editing duties, I have written Buzzblog since January, 2006 and wrote the 'Net Buzz column in Network World's dearly departed print edition for 13 years. Feel free to e-mail me at