The press writing about the press writing about the press: That\u2019s what is about to happen here \u2013 a sin against journalism -- according to old-school thought on the subject.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 But if you care about the quality of the news you consume \u2013 in particular, the quality of your technology news \u2013 then stories such as the New York Times has this morning about the San Jose Mercury News call for careful reading and thought.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 In a nutshell, the Mercury News \u2013 one of the nation\u2019s most important chroniclers of the high-tech industry \u2013 faces an uncertain future today in the wake of its former parent company, Knight Ridder, being sold to the McClatchy Company. McClatchy has already announced that it will be dumping a dozen Knight Ridder papers, including the Mercury News, ostensibly to help finance the deal but in reality because those papers conduct journalism at a level too costly to be consistent with the industry\u2019s brutal economics. For one thing, the papers are unionized.From the Times story about the Mercury News: \u201cThe newspaper tried to be as innovative as the companies it was covering. It was one of the first papers with a Web site \u2014 MercuryCenter.com \u2014 and one of the earliest to blog, back in 1999. It recognized that people were consuming news in a new and different way because of the Internet.\u201d \u201cBut the paper had missed an important innovation, one that would rock the entire newspaper industry. As the dot-coms collapsed, Silicon Valley companies were doing decidedly less hiring. When they did need to fill a job, they posted the opening free on their own Web sites or on Craigslist.com and on the new nationwide Web job listings, like Monster.com.\u201dThe result: revenue from help-wanted ads fell from $118 million to a mere $18 million a year. And that meant a paring of the newsroom payroll from 404 to 280.The more that trend continues \u2013 and it likely will under new ownership -- the more you\u2019ll be depending on your favorite vendors to bring you the news about their products and services.