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News Editor

News from ‘The Other One’

Mar 28, 20061 min
Data Center

Versai Technology — a software-as-a-service startup currently in stealth — has announced a new company name even before officially introducing its business model or taking the wraps off any beta. The new moniker: Coghead.

The company has become something of a pet project here on Buzzblog because one of its founders has the good fortune to share my name. Known hereabouts as The Other One, Coghead CEO Paul McNamara on his own blog explains the process that led to the choosing of that name.

I guess the explanation makes sense, kinda-sorta, but like most people I judge these naming decisions at the gut level … and I like Coghead. … Just don’t ask me to explain why.

News Editor

In addition to my editing duties, I have written Buzzblog since January, 2006 and wrote the 'Net Buzz column in Network World's dearly departed print edition for 13 years. Feel free to e-mail me at