SDN uncouples network logic from the hardware, so you can in theory run your networking software on any commodity server. That \u2013 along with breaking away from proprietary big box networking devices \u2013 is plenty to get an enterprise decision-maker excited.\nBizTech magazine writer Ricky Ribeiro recently wrote that software-defined networking (SDN) is a wise choice for the financial services industry where, he noted, it\u2019s data, not money, that is worth its weight in gold.\n\u201cBecause of the simultaneous demands for real-time and historical data, the age-old silos of storage, compute and network make little to no sense in an age in which applications need agility and flexibility,\u201d Ribeiro observed. \u201cAnd when you start talking about agility and flexibility, you have to start talking about software-defined networking.\u201d\nThat\u2019s great for the enterprise, but what\u2019s in it for carriers? According to eWeek, \u201cService providers and network operators are seeing rising competition from such over-the-top (OTT) threats as Google and Skype, and are looking for ways to not only reduce capital and operating expenses, but also to spin out services for customers more quickly.\u201d\nAccording to a report by market research firm Infonetics, \u201cNearly every operator Infonetics surveyed plans to deploy SDN (97%) or NFV (93%) in some aspect of their network at some point.\u201d\nIn both the carrier and enterprise realms, SDN adds up to speed, agility, flexibility and lower costs. Now, to be fair, there\u2019s still some carrier skepticism around SDN and if they had to choose between two courses of action, most would opt for NFV. Kelly Herrell, vice president and general manager of software networking at Brocade and founder and former CEO of Vyatta told eWeek that NFV is more mature. "It's modular and much easier to consume."\nBut carriers have to be cognizant of what their enterprise customers want and with SDN gathering steam, so too are they. That was underscored recently by the announcement of the Brocade Vyatta Platform, the first phase of a multiyear strategy that delivers an open and modular networking platform for cloud and telecommunications service providers.\n\u201cThe architecture of the Brocade Vyatta Platform is comprised of three core layers: NFV Connection Services, SDN Structural Services and Functional Orchestration,\u201d according to the Brocade announcement. \u201cEach layer of this open architecture is modular and enables customers to select the products and\/or solutions that fit their particular data center requirements.\u201d\nThe stated goals for this new platform are interoperability and customer choice. As SDN Central Managing Editor Craig Matsumoto observed, \u201cKey to the whole strategy is that Brocade is targeting service providers\u2019 clouds \u2013 which tend to be built for subscribers, as opposed to an applications cloud such as Amazon Web Services.\u201d\nBy adopting a software platform approach, says Brocade, customers gain control over each layer of their infrastructure to ensure they leverage the right components and adapt more quickly to changing business conditions.