On the surface, Microsoft has yielded to turns in the market more rapidly. But now they\u2019ve blown it, pushing back increased trust and credibility, perhaps years, and for an inane reason: shoving Windows 10 down user\u2019s throats.\n\n\nIt\u2019s a fine operating system. It has the madness of near-malware ads now sewn into it, and damnable tracking\u2014with no publicly vetted method of preventing adware malware. Yet it\u2019s more stable than Windows 7, it\u2019s nicer to use than Windows 8-something, and it\u2019s a great price model.\n\n\nThat is, it\u2019s a great price model until you get to this point: allowing users to reject it, for whatever reason they want. Foisting it upon them is boorish. Citations of \u201cquit bitching\u201d don\u2019t acknowledge that the current trust for Microsoft is still really tenuous.\n\n\n+ More on Network World:\u00a0 +\n\n\nMicrosoft has made a lot of effort recently to win the minds of open source advocates, save perhaps, the orthodox. They acknowledged that getting Windows 10 onto Nokia phones and eating Apple\u2019s lunch was a bad idea.\u00a0\n\n\nThey\u2019ve become nimble, even, and I say this hesitatingly, fleet of foot\u2014not the aircraft carrier that takes several miles just to turn around, let alone the fuel burn needed to sustain the simple turn.\n\nMissed opportunity\n\nAnd so I wonder aloud: WTF? Here you had a chance to erase decades of bad design, haughty, churlish, boorish behavior, and then you ram an upgrade down users\u2019 throats. Yes, it has better security\u2014a huge design problem Microsoft hasn\u2019t admitted but only patched, patched, patched for nigh a decade.\n\n\n\nAdd this to the enormous insanity of Windows 8X, where a product decision was made to alter the GUI radically enough to present a gotterdammerung of no-adoption storms. Stir in an off-and-on barrage of attempts to shove the upgrade down users\u2019 throats, timid and wary as they might be, and you\u2019ve blown it, Microsoft.\n\n\nYou\u2019re not learning. Look at the amount of trust and veracity that was dashed against the rocks of Windows 7 users. Their OS actually worked for a change, and THEY DIDN\u2019T WANT TO CHANGE. They wanted to get off the upgrade merry-go-round, wanted stability, and you gave them the total debacle called Windows 8.\n\n\nYou skipped 9, and despite the large warmth (hugely offset by perceived privacy issues), you crammed them with messages. Leave them alone. Stop it. You\u2019re behaving badly. Time to send a product manager to China or perhaps to the Xbox returns warehouse.