Rob Enderle is president and principal analyst of the Enderle Group, a forward looking emerging technology advisory firm. With more than 25 years’ experience in emerging technologies, he provides regional and global companies with guidance in how to better target customer needs with new and existing products; create new business opportunities; anticipate technology changes; select vendors and products; and identify best marketing strategies and tactics.
In addition to IDG, Rob currently writes for USA Herald, TechNewsWorld, IT Business Edge, TechSpective, TMCnet and TGdaily. Rob trained as a TV anchor and appears regularly on Compass Radio Networks, WOC, CNBC, NPR, and Fox Business.
Before founding the Enderle Group, Rob was the Senior Research Fellow for Forrester Research and the Giga Information Group. While there he worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, GM, Ford, and Siemens.
Before Giga, Rob was with Dataquest covering client/server software, where he became one of the most widely publicized technology analysts in the world and was an anchor for CNET. Before Dataquest, Rob worked in IBM’s executive resource program, where he managed or reviewed projects and people in Finance, Internal Audit, Competitive Analysis, Marketing, Security, and Planning.
Rob holds an AA in Merchandising, a BS in Business, and an MBA, and he sits on the advisory councils for a variety of technology companies.
Rob’s hobbies include sporting clays, PC modding, science fiction, home automation, and computer gaming.
The opinions expressed in this blog are those of Rob Enderle and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.
Columnist Rob Enderle writes that the rapid rise of sentient technologies such as autonomous cars will have a major impact on the job market that could leave a huge number of people unemployed and a substantial number of companies non-viable.
In light of the tragedy in Belgium columnist Rob Enderle writes that it is more important than ever to rethink our security efforts. People seem to think security is someone else’s problem, but the reality is that security is something we all n
Donald Trump and Steve Jobs understand that reality doesn’t matter. It’s what people believe that matters. However, columnist Rob Enderle writes it’s not just about convincing folks you will be successful in a turnaround, it’s
The current presidential election showcases how Carly Fiorina failed to use tech to her advantage, writes columnist Rob Enderle. The inability or desire to learn the tools your company sells or that assure employee loyalty leads to failure in both bu
Instead of working to retire early, smart folks tend to find work they enjoy so they don’t want to retire. Columnist Rob Enderle can’t understand why anyone would want to retire at 35, calling the idea ‘idiotic.’
Thanks to massive government surveillance, specifically the NSA’s national and international spy programs, the U.S. tech industry is likely to lose more than $35 billion from foreign customers by 2016.
At EMC World, columnist Rob Enderle attended a session on venture funding efforts. Because EMC takes a different approach it often has to defend its strategy. So here is a look at the ‘5 stages of venture capital denial’ developed by EMC&
Over the years columnist Rob Enderle has witnessed Microsoft undergo many changes and make many mistakes. But, at this year’s Build conference he saw a glimpse of the old Microsoft -- and it all started with a presentation on smart cows.