Tech companies had lots to be sorry for in 2009

Apple, Amazon, Google and Microsoft among those issuing public apologies

Kanye West, President Obama and David Letterman grabbed headlines this year when they apologized for assorted ill-advised acts or rash statements. But they more than met their match in the high tech industry, where big names from Amazon to Apple to Microsoft were forced to issue mea culpas in the wake of bad and worse decisions. Here’s a recap of what the tech industry has been most sorry about in 2009.

Kanye West, President Obama and David Letterman grabbed headlines this year when they apologized for assorted ill-advised acts or rash statements. But they more than met their match in the high tech industry, where big names from Amazon to Apple to Microsoft were forced to issue mea culpas in the wake of bad and worse decisions. Here's a recap of what the tech industry has been most sorry about in 2009.

Watch a slideshow of these apologies.

We asked the team at Perfect Apology to rate these tech industry apologies. See who ranked high and who didn't.

Amazon apologizes for Kindle book deletions

In what might have been the most blunt apology of the year, CEO Jeff Bezos in July pleaded stupidity and thoughtlessness for his company's decision to delete copies of George Orwell's "1984" and other books from Kindle e-readers that Amazon had not gained permission to sell in the first place:

This is an apology for the way we previously handled illegally sold copies of 1984 and other novels on Kindle. Our "solution" to the problem was stupid, thoughtless, and painfully out of line with our principles. It is wholly self-inflicted, and we deserve the criticism we've received. We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission.

With deep apology to our customers,

Jeff Bezos

Founder & CEO

iPhone apology #1: Baby Shaker

Granted, Apple does have a lot of apps to keep track of in its App Store – the number was at 100,000 as of November – but that didn't excuse it from letting the notorious "Baby Shaker" app onto its site in April. That app, if you don't recall, involved shaking the iPhone vigorously to get an on-screen baby to stop crying. And its existence in the App Store got brain injury activists on the case in a hurry. Apple yanked the app and issuing the following apology:

This application was deeply offensive and should not have been approved for distribution on the App Store. When we learned of this mistake, the app was removed immediately. We sincerely apologize for this mistake and thank our customers for bringing this to our attention.

A website bearing the name of Sikalosoft, the developer of the app, also contained an apology of sort, plus information about Shaken Baby Syndrome:

Okay, so maybe the Baby Shaker iPhone app was a bad idea. You should never shake a baby! Even on an Apple iPhone Baby Shaking application. No babies were harmed in the making of Baby Shaker.

iPhone apology #2: Amp Up Before You Score

Pepsi in October apologized for and eventually pulled an App Store entry called "Amp Up Before You Score" that offered guys advice on how to pick up various types of women and document all this on a "brag list" online. The apology, via Twitter, read:

Our app tried 2 show the humorous lengths guys go2 get women. We apologize if it's in bad taste & appreciate ur feedback.

Microsoft's Danger lives up to its name

T-Mobile and Microsoft went into big time damage control after an outage at Microsoft's Danger subsidiary threatened to wipe out data from users of T-Mobile's Sidekick smartphones. The situation quickly earned the vendors a slot on the list of all-time cloud computing outages. In the end, the vendors were able to recover most of the data, T-Mobile offered $100 gift certificate, Microsoft CEO Steve Ballmer characterized the episode as "not good" and Microsoft issued this apology

On behalf of Microsoft, I want to apologize for the recent problems with the Sidekick service and give you an update on the steps we have taken to resolve these problems.

We are pleased to report that we have recovered most, if not all, customer data for those Sidekick customers whose data was affected by the recent outage. We plan to begin restoring users' personal data as soon as possible, starting with personal contacts, after we have validated the data and our restoration plan. We will then continue to work around the clock to restore data to all affected users, including calendar, notes, tasks, photographs and high scores, as quickly as possible.

We now believe that data loss affected a minority of Sidekick users. If your Sidekick account was among those affected, please continue to log into the T-Mobile Sidekick forum at for the latest updates about when data restoration will begin, and any steps you may need to take. We will work with T-Mobile to post the next update on data restoration timing no later than Saturday.

We have determined that the outage was caused by a system failure that created data loss in the core database and the back-up. We rebuilt the system component by component, recovering data along the way. This careful process has taken a significant amount of time, but was necessary to preserve the integrity of the data.

We will continue working closely with T-Mobile to restore user data as quickly as possible. We are eager to deliver the level of reliable service that our incredibly loyal customers have become accustomed to, and we are taking immediate steps to help ensure this does not happen again. Specifically, we have made changes to improve the overall stability of the Sidekick service and initiated a more resilient backup process to ensure that the integrity of our database backups is maintained.

Once again, we apologize for this situation and the inconvenience that it has created. Please know that we are working all-out to resolve this situation and restore the reliability of the service.


Roz Ho

Corporate Vice President

Premium Mobile Experiences, Microsoft Corporation

Oct. 15, 2009

Microsoft regrets photo-swap incident

Microsoft was red-faced after it was discovered that an ad featuring an image of a black man's face on Microsoft's U.S. Web site was replaced with a white man's face in an ad appearing on the Web site of Microsoft's Polish subsidiary. The man's hand didn't change color, however. Microsoft issued this statement:

"We are looking into the details of this situation. We apologize and are in the process of pulling down the image."

The reviews are in for Belkin…

Belkin's admission that an employee had been offering to pay for favorable Web-based peer reviews of its network gear raised the question of not only how widespread such practices are but whether they undermine community and trust in the connections and relationships that the Web seems to foster so easily. Here's how the company's president addressed the situation publicly:

Belkin has always held itself to the highest standards of corporate ethics and its employees to the highest standards of personal integrity. Similarly, we support our online user community in discussion and reviews of our products, whether the commentary is good or bad. So, it was with great surprise and dismay when we discovered that one of our employees may have posted a number of queries on the Amazon Mechanical Turk website inviting users to post positive reviews of Belkin products in exchange for payment.

Belkin does not participate in, nor does it endorse, unethical practices like this. We know that people look to online user reviews for unbiased opinions from fellow users and instances like this challenge the implicit trust that is placed in this interaction. We regard our responsibility to our user community as sacred, and we are extremely sorry that this happened.

We want to stress that this is an isolated incident and to re-instill trust with you, we have taken the following courses of action:

- We've acted swiftly to remove all associated postings from the Mechanical Turk system.removed. It's also important to recognize that our retail partners had no knowledge of, or participation in, these postings.

- We're working closely with our online channel partners to ensure that any reviews that may have been placed due to these postings have been

Once again, we apologize for this occurrence, and we will work earnestly to regain the trust we have lost.

Sincerely, Mark Reynoso

President, Belkin

Rackspace: About that cloud outage

Rackspace found itself apologizing to its users in November and promising to earn back customers' trust after a power outage in its Dallas-Fort Worth data center. Several thousand customers were affected by the power outage, which caused downtime of up to a few hours for customers using Rackspace's Cloud Sites, a Web site hosting service, and Slicehost, which provides hosted virtual servers.

Rackspace previously suffered outages in June and July. The fall outage occurred during maintenance work that was meant to solve the problems that caused the previous outages. The apology goes on for a bit, but reads in part:

Here is how we plan to deal with it:

• We have invested massively in the DFW facility to ensure it delivers at a level you expect from Rackspace - despite last night, we feel very good about our plan and have high confidence in the DFW facility - clearly we have to prove it.

• We are reviewing our maintenance notifications - we typically do not share information on expected non-impacting events, but clearly we need to ensure we calibrate these events and are fully transparent.

• We are reviewing our procedures and systems for quickly resuming cloud operations when an unexpected event like this occurs - unexpected events will happen, our job is to minimize their impacts.

We live by high standards and clearly have not lived up to them. We welcome any feedback… We have work to do to earn back your trust. We will not rest until we have.

Thank you,

Emil Sayegh

General Manager, The Rackspace Cloud

Major League Baseball Web video a slow starter

Major League Baseball's fee-based MLB.TV game video-streaming service had technical problems related to a plug-in that affected the quality of Web broadcasts to start its season in April. The league acknowledged as much in posts on Sunday and Monday — the first days of the season — in the official MLB.TV blog.

• First off, yesterday was not great. Apologies for the lack of communication. There were many fires and we were off working on them and didn't man the blog.

• We have a lot more to do still to get the [media] player to perform in a more stable manner across the board.

A virtual apology from VMware to Microsoft

VMware's Scott Drummonds was forced to publicly apologize after anonymously posting a YouTube video that misled viewers on the reliability of Microsoft's Hyper-V. He also removed the video from YouTube.

About a month and a half ago, I anonymously posted a YouTube video depicting a controversial test of Microsoft's Hyper-V. The video was a bit hyperbolic in its dramatization of Hyper-V's reliability. Unfortunately, my intention to stir the pot with eye-poking banter has put my credibility and by association VMware's credibility in question among some of you. For this I apologize. I've also sent a note of apology to Jeff Woosley at Microsoft.

Dancer "Woz" steps on some toes

Apple co-founder Steve Wozniak, suspicious of the judges' intentions on the Dancing with the Stars TV show he was competing on, laid out those suspicions on his Facebook page in March. That was followed shortly by an apology from Wozniak, who fell short of winning the contest.

I have been around the internet conspiracy theory forums for too long.

We know how easy it is to espouse a lot of ideas and build conspiracy theory. No conspiracy theory can be proven wrong, so there are always plenty of die-hard followers.

Yesterday I wrote my suspicions of the secret Dancing With The Stars audience vote tabulations. I wrote that the producers were liars, simply because I truly believed in that possibility, not because I had a shred of evidence.

I hurt a lot of honest people.

Today, a storm kicked up over my allegations. I started my apologies but it has to go further than that.

The top people of this show, ones responsible for counting audience votes and keeping them honest told me all the specific details of where their numbers came from. More than that, they explained how they can catch onto various forms of manipulation of the system by exactly the methods I had thought out in my head that would work. I was offered an opportunity to see the equipment they use also. You can tell when things are extremely on the level. You can also see why the exact totals cannot be released. That would make it harder to detect fraud. One main way that they detect fraud is when the phone-in votes and text votes and internet votes don't follow each other, percentage-wise. There are other things they look for as well that IT experts would detect as signals of something wrong.

Do you remember how honest Jarnal was in Slumdog Millionaire? I feel so horrible inside when Conrad, one of the DWTS producers, told me how horribly what I had said injured the show and himself. You can tell when someone is speaking in a way that they can't possibly be a liar or trying to deceive you the least bit. Conrad and the other producers are not liars. They are extremely honest people in my mind.

And nobody could get me to write this if I didn't believe it myself.

In this case they are certainly more honorable and honest than myself.

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