Appery wants to deliver the holy grail: HTML5 apps with native performance

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Jul 15, 20153 mins

Appery wants to solve that developer dilemma by delivering the best of both worlds. But does it succeed?

The mobile development world is split into two camps. On the one hand, you have the purists who suggest that only native development can make the best use of platform-specific features. On the other hand are those who suggest that cross-platform HTML5 delivers great functionality with far greater developer efficiency. Appery wants to solve that developer dilemma by delivering the best of both worlds. But does it succeed?

Appery, the company behind the Appery.io platform, delivers both a web and a mobile development platform. The Appery approach is to combine cloud-based development alongside hosted back-end services and a catalog of API plug-ins. The upshot of all of that is that Appery promises to simplify development of applications that work on all able devices, but that also integrate with both cloud and core enterprise systems. Appery itself is a wholly-owned subsidiary of Exadel.

The company is today announcing the integration of the Ionic SDK that enables developers to build hybrid mobile applications with a promised high level of fidelity with native applications, thus saving costs, reducing development time, and far reducing complexity. In doing so, Appery gives a lofty promise: that developers will no longer have to make a choice between functionality and speed, and that they can develop HTML5/hybrid apps on a single code base that offer a native UX across all platforms.

The Ionic framework is an opens source software development kit that supports a broad range of common components – animations, on-board sensors, animations and designs. Ionic adds to the existing Appery support for Apache Cordova (i.e. PhoneGap), Bootstrap, AngularJS, and jQuery Mobile.

Unsurprisingly, Ionic is bullish about this integration: “We’re excited that Appery has integrated Ionic into its Appery.io platform to give developers access to a powerful way to create native user experiences with HTML5 technologies,” said Max Lynch, CEO of Ionic. “When strong companies like Appery support the web stack, we all win.”

But the jury is well and truly out. Every time I get one of these “cross-platform development toolkit” pitches, I reach out to friends and colleagues who are deeply committed native developers. Their response is always the same and basically states that there is no way that a cross-platform solution can ever come near the functionality of a native toolset. While a cross-platform solution, they say, might be able to make an application that is “80 percent there,” their view is that as application consumers become ever-more discerning, the very highest levels of mobile functionality make the difference between success and failure for an application. They suggest that the functionality that a cross-platform solution supports is just table-stakes, but that it is all the extra stuff that really makes the difference as to an app’s success.

What will be interesting here will be to see how many of the reported 200,000 developers who use Appery.io will leverage the Ionic integration to create cross-platform applications – while the purists might have already made their minds up, the proof of the pudding is, as they say, in the eating. Time will tell if Ionic and Appery make for a tasty dish.

benkepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the cloud. His areas of interest extend to aviation technology, enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

He is a globally recognized subject matter expert with an extensive following across multiple channels. His commentary has been published on Forbes, ReadWriteWeb, GigaOm, The Guardian and a wide variety of publications – both print and online. Often included in lists of the most influential technology thinkers globally, Ben is also an active member of the Clouderati, a global group of cloud thought leaders and is in demand as a speaker at conferences and events all around the world.

As organizations react to the demands for more flexible working environments, the impacts of the economic downturn and the existence of multiple form-factor devices and ubiquitous connectivity, Cloud computing stands alone as the technology paradigm that enables the convergence of those trends -- Ben’s insight into these factors has helped organizations large and small, buy-side and sell-side, to navigate a challenging path from the old paradigm to the new one.

Ben is passionate about technology as an enabler and enjoys exploring that theme in various settings.

The opinions expressed in this blog are those of Ben Kepes and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

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