Dell has the leg up from an established go to market channel and as a trusted IT infrastructure provider, but these emerging vendors are nipping at the heel. Dell must continue to integrate additional functionality into VRTX and stay ahead of these innovators at a pace that allows customers to quickly get the benefits and are willing to invest Earlier this year, Dell introduced its PowerEdge VRTX into the market with a goal of simplifying IT infrastructure for midmarket customers and ROBOs (remote office branch office). Further details and insights are located in this blog and ESG brief:Dell PowerEdge VRTX Stands Alone Addressing IT Demands of Remote and Small OfficesDell VRTX Enables IT to Get Its House Back in OrderOn 10/23/2013, Dell issued an additional momentum press release for VRTX highlighting the benefits customers are seeing, integration with AppAssure, and lease promotions. The Dell PowerEdge VRTX is an important solution for Dell as customer look to simply IT infrastructure and get ready for alternative cloud consumption models. I’m not implying that the IT world move all the data centers to a cloud consumption model this weekend, but the movement has started. ESG recently asked IT professionals the likeliness their organization would consider using cloud servers and discovered that 18% would be very likely to do so with an additional 30% likely.So what does these mean to Dell VRTX? As Dell’s customers make a transition to cloud, they are still going to require some on-premises IT infrastructure at headquarters or at ROBOs. Businesses also want to start taking advantage of infrastructure that can help bridge the path to cloud services and here is where Dell needs to continue to focus. It is fantastic to see Dell integrate in AppAsure and create solutions through its DVS (desktop virtualization solutions) with VMware but emerging competitive solutions from Simplivity, Nutanix and Scale Computing have some competitive features with deduplication, scale out architecture, and public cloud integration. Dell has the leg up from an established go to market channel and as a trusted IT infrastructure provider, but these emerging vendors are nipping at the heel. Dell must continue to integrate additional functionality into VRTX and stay ahead of these innovators at a pace that allows customers to quickly get the benefits and are willing to invest. Related content analysis 2015 IT Data Center Infrastructure Convergence Predictions Major IT system vendors Cisco, EMC/ VCE, HP, Dell, and IBM will broaden their infrastructure portfolio to include hyper-converged solutions. By Mark Bowker Jan 12, 2015 4 mins Cisco Systems Data Center analysis Cisco: See No EVO, Hear No EVO, Speak New Partnerships Cisco is rapidly building partnerships to extend its UCS platform with storage, flash, replication data protection, disaster recovery, and modern IT data center capabilities. By Mark Bowker Dec 12, 2014 4 mins Cisco Systems Private Cloud Cloud Computing analysis The Top 5 Opportunities for VMware EVO:RAIL Partners By Mark Bowker Dec 05, 2014 4 mins Cisco Systems VMware news AWS re:Invent(ing) IT, Business Models and Marketing By Mark Bowker Nov 18, 2014 4 mins Cloud Computing Podcasts Videos Resources Events NEWSLETTERS Newsletter Promo Module Test Description for newsletter promo module. Please enter a valid email address Subscribe