In two days, American’s will celebrate Earth Day. A new study conducted by Microsoft’s MSN Green site says that, green or not, there are things that American’s just won’t give up to “save the planet.” For instance 70 percent of the 1,086 people surveyed said that they would never limit toilet flushes to conserve water — they also won’t hoard garbage in their kitchen as a kitchen compost.
Most Americans are not willing to experience much discomfort to reduce their carbon footprints. Over half (51 percent) of respondents said they would not be willing to either give up air conditioning for a summer or become a vegetarian for a year. Two-thirds surveyed said they wouldn’t even take a tax credit or $1 million to recycle or compost all of their waste. American’s likely don’t know how big their individual carbon footprint is, though calculators galore exist on the Internet — though most, like this one, are about as official as a casual online personality test.
While we’re talking green and Microsoft, we’ll also note there there is still time to win $10,000 in Microsoft’s Code for Green Challenge. Microsoft is asking people to submit applications and mashups that solve the world economic crises or solve the world’s pollution crises using Microsoft’s Live Search APIs. The best app will be awarded $10,000. Three runners up will be awarded $3,000. Entries can be submitted for judging between June 1, 2009 through August 12, 2009.
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