Services expected to reach $45 billion by 2015
The market for cloud computing services is expected to reach $45.5 billion in 2015, according to Telecom Trends International. No wonder Cisco and others are so focused on this market.
With its ability to provide access to computing resources through public and private networks — including the Internet — cloud computing will allevaite the need to operate and maintain expensive call centers, Telecom Trends states. But growth in this market will not be “extraordinary,” only “significant,” the firm states, due to user hesitation in embracing the technology.
This skittishness is due to a perception that cloud computing lacks reliability and that vendor implementations are proprietary, Telecom Trends states. Cisco even underscored this perception by stating publicly that cloud computing security is a “nightmare.”
But as the technology matures and becomes more familiar and comfortable to users, the market will grow, the firm states. Users will be attracted by the model’s low cost of service — paying only for resources used — and ubiquitous access.
Amazon.com has set the pricing bar for cloud services that other providers will have to match, Telecom Trends states. The market will be hotly contested, the firm predicts, and some will find it challenging to survive.
Cloud computing will be particularly appealing to small/medium business and in emerging markets, the firm states.
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