UK company migrating exisiting digital media infrastructure to IP
Cisco has been tapped by Virgin Media to support the UK entertainment company’s transition to an IPTV distribution platform and upgrade its legacy digital TV infrastructure. Virgin Media will deploy Cisco’s Digital Video Headend technology in all of its regional and central headends for to standard-definition and advanced high-definition TV services.
Virgin Media is curretly deploying Cisco’s DOCSIS 3.0 products for its 50Mbps broadband service rollout in the UK. Cisco is also providing gear for the company’s 200Mbps broadband trial, which Virgin Media is running in Ashford, Kent.
In the new TV infrastructure, Cisco core and edge switches and routers — including the 7609 series, 4948 10G switches, RF Gateways and Digital Content and Multicast Mangers — will provide distribution between the central and regional headends, and delivery to Virgin Media’s access network. On completion, the new TV platform will serve more than 12.6 million UK homes.
Cisco’s Advanced Video Services Group will manage the project, providing installation, system integration, optimization of third-party elements, and support. Virgin Media hopes the new infrastructure will help it reduce operating expenses, support the rollout of conditional-access security services, and accelerate the introduction of new standard- and high-definition TV services.
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