A group of broadcasters, consumer electronics vendors and civil rights groups pledged Wednesday to leave no television viewers behind as the U.S. transitions to digital over-the-air broadcasts by February 2009.
The groups, collectively known as the Digital Television Transition Coalition, will use a variety of means to educate TV viewers about
the transition from analog broadcasts, including public service announcements and community-based campaigns. An estimated 20 million U.S. homes, containing 90 million TV sets, that don’t have cable or satellite service will need to buy converter boxes or new TV sets to continue to receive over-the-air digital broadcasts.
People with analog TV sets will no longer receive over-the-air signals after the Feb. 17, 2009, deadline.
Congress has approved US$1.5 billion for vouchers for residents to buy converter boxes in a bill passed last year. The bill requires
U.S. TV stations to move off radio spectrum in the upper 700MHz band, with that highly coveted spectrum going to public safety agencies and commercial bidders.
Cable and satellite viewers will not need to buy converter boxes or new TVs. Starting this week, all television sets shipped across state
lines in the U.S. must be capable of receiving a digital signal.
“Part of our job … will to be to help many people understand that, while they may think they have a problem, in reality, they are
already well equipped to deal with the transition and enjoy the benefits,” said Marc Pearl, executive director of the Consumer
Electronics Retailers Coalition. “It is essential that nobody loses a TV signal due to a lack of accurate information.”
Many of the people affected by the transition will be poor or elderly people, said Nancy Zirkin, vice president and director of public
policy at the Leadership Conference on Civil Rights. The coalition needs to “make sure that this audience knows before the switch that
they are eligible for federal vouchers,” she said.
The coalition launched a Web site to help educate TV viewers on the switch to DTV.
In a recent survey of over-the-air viewers, the National Association of Broadcasters found that 56 percent of respondents reported that
they have “seen, read, or heard nothing” about the transition to digital television, and only 10 percent were able to pinpoint 2009 as
the year.
The upper 700MHz band would allow wireless signals to travel four to five times as far as existing mobile phone signals, advocates of the digital television (DTV) transition say. That makes the spectrum valuable for mobile broadband providers and for police and fire
departments that want to communicate with regional counterparts.
Among the coalition members are the Association of Public Television Stations, the Consumer Electronics Association and the
National Cable & Telecommunications Association.
