* Prudential Northwest Properties uses 3Com’s VoIP gear
Today, we’d like to highlight a SIP success story for a real estate company that got its private network from 3Com.
The agents of Prudential Northwest Properties, the largest locally owned real estate agency in the Pacific Northwest, know that victory goes to the agent who can respond quickly to potential buyers and sellers. With the company’s exponential growth, Prudential Northwest Properties realized that to maintain industry leadership its communications system would need a facelift.
Each of Prudential Northwest Properties’ 19 branches had its own phone system and was unable to transfer calls between branches. Prudential Northwest Properties also lacked basic call handling features like voice mail and call forwarding. In addition, the company was spending thousands of dollars a month on long-distance calls between branches.
Prudential Northwest Properties knew that in such a mobile industry, the success of the company was dependent on the quality of its follow-through and ability to prioritize customer communications.
A VoIP system could guarantee a fast response to every prospect and customer, unite branch offices into a single voice infrastructure, provide employees with corporate-class management features, and integrate landline and cellular phone calls with a number of other wireless communication devices. It would also be essential to providing the highest level of customer service by integrating the customer database, allowing agents and call center employees to see at a glance who’s calling, whether they’ve done business with the agency in the past and what transactions the caller is currently involved in.
Prudential Northwest Properties used SIP-based equipment from 3Com that could keep up with the company’s demands without replacing its Ethernet LAN or WAN.
This network telephony system took Prudential Northwest Properties’ customer service and operations to the next level, and by saving agents more than 30 minutes a day it is helping the company win new business. In addition to boosting performance and generating infrastructure savings, the integrated IP voice messaging products are saving the company more than $100,000 annually compared to the its previous outsourced alternatives.
