Sniffer Technologies took its first steps out from under the umbrella of McAfee Inc., emerging Friday as a new, independent and privately held company called Network General Corp.The company was formed after McAfee, formerly Network Associates, sold off its Sniffer division to investors at Silver Lake Partners and Texas Pacific Group for $275 million in April. The new company will attempt to build on the Sniffer brand name and large customer base, developing the Sniffer line of network performance management technology and focusing on the needs of network managers, said Nancy Blair, vice president of marketing at Network General.The announcement completes the partial devolution of NAI. which was formed when the original Network General was acquired by McAfee Associates in 1997. The separation is welcomed by Sniffer engineers and staff, who often found their efforts spread across NAI’s array of security products such as antivirus and firewall software, Blair said.“There was a bifurcation of focus that didn’t help the customers or the employees who were struggling to get new products and services to network managers,” Blair said Even without the sponsorship of McAfee, the new company will be a major player in the market for network performance management technology, with 600 employees worldwide, 6,000 customers and over $200 million in annual revenue, Blair said.“We’re the biggest startup that network management market’s seen in a long time,” she said. The new company will invest in new technologies that languished “on the shelf” at McAfee, including products and services designed to take advantage growth markets such as Ethernet switching, wireless networking and VoIP technology, she said.Companies that are installing new IT infrastructure and phasing out older platforms such as Windows NT are also a key market, she said.One area where the company will expand is in what Network General executives term “application performance management.” The company will be pushing its Appera product, which gives network managers information about applications that are running on a network and how network traffic is flowing between network endpoints, Blair said.The company will also be reinvesting in the Sniffer products, including Sniffer Portable and Sniffer Distributed to create features tailored to problems facing “next generation” networks as well as traditional networks, the company said in a statement.Network General also plans to expand its global direct sales and reseller networks and doesn’t discount the possibility of partnering with seeming competitors such as Computer Associates, BMC Software and Mercury Interactive. Network General could provide technology that works seamlessly with point products and management tools from those companies, giving network managers a detailed picture of network and application performance, she said.With new management, engineering talent from the McAfee Sniffer division, and backers with deep pockets, CEO Bruce Fram said he, too, has high hopes for the new company. “We’ve got the customers, the technology, the brand name … and multibillion dollar funds backing us that are in it for the long-haul. That gives us a tremendous amount of flexibility,” he said.Startup jokes aside, the focus at Network General and among its new owners is on growth and profitability, Blair said.“Nobody spends $275 million for a company with low growth prospects,” she said. Related content news Dell provides $150M to develop an AI compute cluster for Imbue Helping the startup build an independent system to create foundation models may help solidify Dell’s spot alongside cloud computing giants in the race to power AI. By Elizabeth Montalbano Nov 29, 2023 4 mins Generative AI Machine Learning Artificial Intelligence news DRAM prices slide as the semiconductor industry starts to decline TSMC is reported to be cutting production runs on its mature process nodes as a glut of older chips in the market is putting downward pricing pressure on DDR4. By Sam Reynolds Nov 29, 2023 3 mins Flash Storage Technology Industry news analysis Cisco, AWS strengthen ties between cloud-management products Combining insights from Cisco ThousandEyes and AWS into a single view can dramatically reduce problem identification and resolution time, the vendors say. By Michael Cooney Nov 28, 2023 4 mins Network Management Software Cloud Computing opinion Is anything useful happening in network management? Enterprises see the potential for AI to benefit network management, but progress so far is limited by AI’s ability to work with company-specific network data and the range of devices that AI can see. By Tom Nolle Nov 28, 2023 7 mins Generative AI Network Management Software Podcasts Videos Resources Events NEWSLETTERS Newsletter Promo Module Test Description for newsletter promo module. Please enter a valid email address Subscribe