Speaking at a press conference during the NXTcomm telecommunications industry trade show, Cisco CEO Chambers stated that they intend to consolidate the Cisco, Linksys, and Scientific Atlanta brands eventually.
…pointed to the opportunity in managing the complexities of all of the connected devices in the home. Cisco has made several moves to position itself into the consumer market. It revamped its logo and focused on getting its name out in popular shows such as “24.” The company has pushed its Linksys home router business to consumers and the small and medium business segments. But critics say a lack of experience in the consumer market may hinder progress.
Chambers also noted that they intend to work with Apple (much they same way they backed down with the iPhone brand…)…
