Seems if you want to make it in Hollywood today you might have to make it on the Internet first — at least for those behind the camera. According to this morning’s New York Times, one of Hollywood’s top talent agencies has established a division that does nothing but scout out those who are creating the best video content online.
Why?
From the story: “Two weeks ago, (the head of the division) said, one of his new agents showed him a Web video that had been up for less than an hour: ‘Paxilback,’ a parody of a Justin Timberlake music video, ‘Sexyback.’ The agents quickly reached out to its creators, a group of Los Angeles artists called People Food. By the time they could arrange a meeting five days later, the video had been seen 600,000 times.”
I just watched “Paxilback,” and, well, let’s just say I am not in the targeted demographic.
But if you are — and this three-minute clip is the kind of thing that’s getting money thrown at it today — you may want to break out the video camera and get cracking.
