Georgia\u2019s Clean Air Campaign uses cash to instill work-at-home habits.Once again, Georgia captures the telework spotlight. Earlier this month, Gov. Sonny Perdue unveiled the Telework Leadership Incentive, a program run by the Clean Air Campaign (CAC) that will give eight employers up to $20,000 each to either start a telework program or formalize an existing one.\u201cWe\u2019re challenging companies to become telework leaders in the region,\u201d says Michael Halicki, a CAC spokesperson. The program will offer each up to $10,000 in telework consulting services and up to $10,000 in employee reimbursements.Although Halicki says eight is the target number, the number of participating businesses could be higher if selected firms don\u2019t require all the funding. (Say, for instance a smaller firm doesn\u2019t need the full employee reimbursement amount, or a firm with an established telework program doesn\u2019t need the full consulting amount.) If the eight companies come in under budget, more companies can be included until the full $160,000 is allotted.The Telework Leadership Incentive program was developed based on the success of CAC\u2019s Cash for Commuters program, which rewards individual employees $3 per day and up to $180 in three months to either telework, car pool or take mass transit to work. It will also pay 80% of vanpool costs for the first three months, 50% for the subsequent three, when employers commit to paying 20% of the cost for the first year.Providing cash incentives helps habitualize new behaviors, Halicki says. The Georgia Department of Transportation recently completed a study of Cash for Commuters participants; specifically at their work behaviors three-to-six months after the incentive was taken away. The study found 71% were still using transportation alternatives such as telework.\u201cThe idea isn\u2019t merely to get them to do it for six months. We\u2019re trying to create real organizational change, to get companies to embrace teleworking. Incentives are a good way to get that started,\u201d Halicki says.CAC is looking for a couple of things in return, Halicki says. \u201cWe want a letter from employers demonstrating their commitment to telework. And we want to work hand-in-hand with them, writing case studies and profiles. We want to learn what the barriers to telework are, and how these companies are overcoming them. Then we\u2019ll post them on the Web site as the program develops,\u201d he says.\u201cOnce you create the infrastructure and formalize the program, it\u2019s so hard to take it away,\u201d says Elham Shirazi, a telework consultant, who with consultant Peter Valk, is handling the program\u2019s telework training. \u201cThe telework programs that are easy to drop are the informal ones.\u201dNext week we\u2019ll look at the EPA\u2019s Best Workplaces for Commuters program.