Don’t you hate it when this happens? You drive to the beach, park six miles away because that’s the nearest spot, lug your two-ton cooler, folding chairs, blankets, towels and assorted electronic gear for what seems like an hour and a half, finally find a good sandy spot, spread out all your stuff, and then, dang it all, realize that you’ve forgotten to bring a bathing suit. You’re standing there in a sea of bikinis and swim trunks while wearing, oh, I don’t know, overalls and a flannel shirt because, well, you’re the absentminded sort and were way too focused on packing the perfect picnic lunch.
Have we got exciting news for you: “Now, for the first time in history, one can shop for a bikini from their cell phone, while lounging at the beach, or poolside at their favorite resort,” according to the ever-thoughtful proprietors of Bestswimwear.com. The company, which boasts of carrying 28 “premium swimwear lines” for 5 million annual visitors to its site, has announced that its inventory can now be accessed through a .mobi top level domain — Bestswimwear.mobi — designed specifically for cell phones and PDAs.
Of course, there are delivery details to work out so don’t be shedding those overalls prematurely.
