In an effort to gain more consumer eyeballs, MSN announced today it will offer a free broadband video player sometime in the fourth quarter. Rather than charging for content like its chief competitors (i.e. RealOne Superpass), MSN says it will offer a slate of on-demand news, sports and entertainment programming free of charge. The early content will come from MSN's partner - NBC. And of course, you'll have watch ads. The broadband player will be based on the Windows Media 9 Player.