StorageOS jumps on the ‘storage for Docker’ bandwagon

Opinion
Apr 19, 20173 mins

Where Docker add-on vendors have failed, StorageOS wants to succeed

Shipping containers
Credit: Steve Gibson

As one of the earliest backers of recently shuttered vendor ClusterHQ, I’ve seen a long and torturous journey for Docker add-on vendors. Part of this is a timing issue—ClusterHQ was pretty early, and arguably burned a bunch of its hard-earned cash too early.

But some of the issues are more ecosystem related. When Docker, the commercial entity behind the eponymously named open-source project, was first founded, it received massive interest from funders. Multiple funding rounds saw Docker Inc. achieve incredible valuation levels that many predicted would be problematic in the future.

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That prediction would seem to have eventuated, and the recent high-profile rise of Kubernetes certainly increased the pain Docker feels. While many will be quick to point out that Docker and Kubernetes aren’t mutually exclusive, Docker’s valuation was arguably predicated on the company’s ability to expand its footprint far further into the orchestration aspects of containers. The fact that an open-source initiative came to bear, and one that has the proven track record of being directly descended from the systems that Google uses to run its own massive business, certainly put the pressure on Docker.

So one would be forgiven for assuming that companies would quickly try to find peripheral opportunities beyond the Docker one and that launching a Docker-centric product today would be difficult.

Apparently StorageOS didn’t get that memo, or if it did, it’s still bullish about what it is doing. The company is using Docker’s conference in Austin to launch a public beta of its software storage solution.

What StorageOS does

According to the company, StorageOS is a software-based, policy-driven, distributed storage platform designed and built by a team of architects, engineers and developers from major financial services organizations to solve the real-world problems they faced in their former jobs.

At its heart, StorageOS enables developers to build stateful containerized apps with fast, highly available persistent storage—precisely the proposition that ClusterHQ (yes, the dearly departed one) and Portworx, another player with momentum and significant VC funding were/are trying to solve.

So why will StorageOS succeed in the space? To be honest, I find it hard to understand. The company does a good job of justifying why it exists—at least from a “there is a real problem here” perspective:

“Containers have made app deployment lightweight and portable,” explained Chris Brandon, CEO at StorageOS. “We think storage should be just as reliable and flexible. StorageOS addresses one of the key stumbling blocks to taking containers into enterprise production: persistent storage. We expect our container storage solution to enhance the ability of developers to build stateful containerized apps.”

Yes, but I have two key gotchas to that assertion:

  1. Docker, in an effort to justify its valuation and own more of the space (and hence revenue), will likely deliver storage functionality natively sooner or later.
  2. Portworx, which has cash and momentum, is chasing the very same value proposition.

Of course, things are never quite that simple, and it may very well come to be that Docker—in an effort to build out that functionality—simply decides to acquire StorageOS, since as a very early stage company, it would be a simple (read cheap) acquisition. If that is StorageOS’s strategy, I’d suggest that it’s probably high-risk but generally makes sense. But as for building a viable business, I’m not so sure.

I wish StorageOS the best of luck, but I’m not holding my breath for a great outcome.

benkepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the cloud. His areas of interest extend to aviation technology, enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

He is a globally recognized subject matter expert with an extensive following across multiple channels. His commentary has been published on Forbes, ReadWriteWeb, GigaOm, The Guardian and a wide variety of publications – both print and online. Often included in lists of the most influential technology thinkers globally, Ben is also an active member of the Clouderati, a global group of cloud thought leaders and is in demand as a speaker at conferences and events all around the world.

As organizations react to the demands for more flexible working environments, the impacts of the economic downturn and the existence of multiple form-factor devices and ubiquitous connectivity, Cloud computing stands alone as the technology paradigm that enables the convergence of those trends -- Ben’s insight into these factors has helped organizations large and small, buy-side and sell-side, to navigate a challenging path from the old paradigm to the new one.

Ben is passionate about technology as an enabler and enjoys exploring that theme in various settings.

The opinions expressed in this blog are those of Ben Kepes and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

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