U.S. President Barack Obama will push Congress to pass a law requiring companies that are victims of data breaches to notify affected consumers within 30 days and a second law that gives consumers more control over their digital data, he said.Obama will call for a national data breach notification law and a Consumer Privacy Bill of Rights in ID theft and privacy initiatives in his State of the Union speech Jan. 20, he said Monday at the Federal Trade Commission.Neither of those proposals is a new one\u2014the White House first called for a consumer privacy bill of rights in February 2012 and has backed a national breach notification law for years\u2014but Congress has failed to pass those proposals. With a growing number of data breaches coming to light, it\u2019s important for Congress to protect Internet users from a \u201cdirect threat\u201d by hackers, Obama said.\u201cIf we\u2019re going to be connected, then we need to be protected,\u201d Obama said. \u201cAs Americans, we shouldn\u2019t have to forfeit our basic privacy when we go online to do business.\u201dMore than 45 states have their own data breach notification laws, but there\u2019s no national standard. A lack of a national standard confuses consumers and raises compliance costs for companies, Obama said. \u201cSometimes folks don\u2019t even find out their credit card information has been stolen until they see charges on their bill, and then it\u2019s too late,\u201d he said.The privacy bill of rights would allow consumers to decide what pieces of their personal data are collected by companies and decide how the data is used. The legislation would allow consumers to prohibit companies that collect their data for one purpose to use it for another purpose, Obama said.Obama will also push Congress to pass a student digital privacy bill that would limit companies that collect data as part of educational services to use it only for educational purposes. The proposal would prohibit companies from selling student data to third parties for non-educational purposes and from using data collected in an educational setting to deliver targeted advertising.Educational technology is delivering great benefits, but some companies have explored other ways to use the collected data, Obama said. \u201cWe want our kids\u2019 privacy protected, wherever they sign on or log on, including at school,\u201d he added. \u201cWe\u2019re saying that data collected from students in the classroom should only be used for educational purposes to teach our children, not to market to our children.\u201dObama noted that 75 educational tech companies have signed a pledge to protect parents, teachers and students from the misuse of personal data. Obama called on other educational tech companies to sign the pledge.\u201cIf you don\u2019t joint this effort, we intend to make sure those schools and those parents know you haven\u2019t joined this effort,\u201d he said.The push to provide consumer and student privacy protections shouldn\u2019t be a partisan issue in Washington, D.C., Obama said. The issue \u201ctranscends politics and transcends ideology,\u201d he said. \u201cEverybody\u2019s online, and everybody understands the risks and vulnerabilities, as well as opportunities that are presented by this new world. Business leaders want their privacy and their children\u2019s privacy protected just like everybody else does.\u201dObama is scheduled to announce additional cybersecurity proposals on Tuesday and a broadband expansion plan on Wednesday.Several groups applauded Obama\u2019s ID theft and privacy efforts, including the National Retail Federation, which praised his call for a national data breach notification law. Obama\u2019s proposals will \u201cprotect consumers while providing much-needed focus on concrete steps that can be taken now in order to protect consumers and businesses alike from cybercriminals,\u201d the trade group said in a statement.But Obama\u2019s proposals related to a privacy bill of rights and student privacy may limit legitimate uses of collected data, said Daniel Castro, a senior analyst with tech-focused think tank, the Information Technology and Innovation Foundation.The privacy bill of rights \u201cwould limit opportunities to use data-driven innovation across a variety of fields,\u201d Castro said in a statement.