There has been much teeth-gnashing, mixed with a little obfuscation and concern, about what the merged VMware and Broadcom might look like and what it will mean to customers. \u00a0\u00a0\nBroadcom President and CEO Hock Tan has taken to his blog to offer some details about what he expects the deal will mean to Broadcom and try to ease some customer concerns.\nOne worry: cost of products going forward.\u00a0\n\u201cFollowing the purchases of CA and Symantec, Broadcom raised prices, decreased support, and stopped investing in innovation,\u201d Tracy Woo, senior analyst for Forrester told Network World in a recent article. \u201cVMware customers would be wise to have an exit plan,\u201d she cautioned.\nThen there is Broadcom\u2019s track record of not only hiking prices, but also trimming operating budgets and cutting support after acquisitions\u2014a track record which, according to a survey by 451 Research, already worries VMware\u2019s existing customers.\nTan addresses fears of Broadcom price hikes\nAddressing these issues, Tan stressed that the focus of the merger is not on price increases.\n\u201cVMware develops technology for the future and addresses a growing market. The Broadcom business case for this transaction is premised on focusing on the business model, increasing R&D, and executing so that customers see the value of the full portfolio of innovative product offerings \u2014 not on increasing prices,\u201d Tan wrote.\u00a0 \u201cFollowing the close of the transaction, we will invest in and innovate VMware\u2019s products so we can sell even more of them and grow the VMware business within enterprises, deepening and expanding the footprint instead of potentially raising prices.\u201d\nTan also highlighted the company's long-term intentions.\n\u201cOur growth into a global technology leader was not based on taking existing products and raising their prices, but by creating technology and products that provide clear value to customers and continuing to improve them,\u201d Tan wrote. \u201cWe fuel growth by offering more and better products so customers are using more of our entire portfolio of technology products, rather than just one or two. By delivering long-term value to customers and investing in improved, customer-focused R&D, we can innovate, scale and offer better products without raising prices.\u201d\nOne of the other concerns expressed but some industry watchers is how Broadcom will move multicloud and cloud software forward especially as VMware develops new packages such as its recent raft of new multicloud products introduced at its VMware Explore 2022 conclave in August.\u00a0\nThose new products included a SaaS-based upgrade for the company\u2019s core networking software, NSX, as well a new cloud-native management service, VMware Aria, and integrated security features. VMware Explore Europe is next week, where more products will be shown off and introduced.\nBroadcom's VMware buy fuels multicloud vision\nTan said that customers are enthusiastic about the Broadcom and VMware multicloud vision and, \u201cwith increased resources from Broadcom following transaction close, the potential to implement it as VMware grows and increases momentum in the space.\u201d\n\u201cFor some time, Broadcom has recognized that the future of enterprise IT is multi-cloud\u2014the ability to distribute applications and services across a combination of clouds. It\u2019s one of the many reasons Broadcom solutions complement what VMware does in the multi-cloud space across private, public, edge and sovereign clouds today. It\u2019s clear our customers have already adopted this mindset, too,\u201d Tan wrote.\nCustomers are similarly excited about VMware\u2019s momentum around cloud-native apps, Tan said.\u00a0\n\u201cContainers are changing the way modern applications are built, resulting in faster and more predictable development and deployment. Developers also can take advantage of Kubernetes clusters, which more efficiently use the containerized infrastructure that power those applications,\u201d Tan said. \u00a0\n\u201cBy providing customers with the environment and hands-on guidance to help build cloud-native applications quickly and upskill their teams along the way, a combined Broadcom-VMware can help them drive forward their businesses,\u201d Tan stated.\nTanzu is key for cloud-native app development\nTan also drilled down into the position that the Tanzu app-development product portfolio will have in the merged company.\n\u201cMany customers and partners are asking me how I see the VMware Tanzu portfolio and Broadcom\u2019s future commitment to the Tanzu business. My answer to them is that I see Tanzu as a strategic part of the VMware software portfolio and it will remain that way as we move forward within Broadcom,\u201d Tan stated.\n\u201cVMware Tanzu customers are running some of the most mission critical applications in the world. As customers think about future investments in cloud native applications and the modern application development space, they should feel confident in Broadcom\u2019s commitment going forward,\u201d Tan stated.\nBroadcom said it would acquire VMware in May for about $61 billion.\u00a0 There have been published reports from Reuters and others that Broadcom has recently tried to fast-track antitrust approval from the European Union, saying that AWS, Microsoft and Google are huge competitors already and that approving this deal won\u2019t unhinge competition.\n\u201cThings are on track," said VMware CEO Raghu Raghuram at the Explore event recently. "They're going through all of the regulatory approvals, on the one hand. On the other hand, we are working with the Broadcom team and helping them understand the depth and breadth of our business and product portfolio. And in the meantime, as we are required to, we are operating as a completely independent, standalone company with our own execution track and strategy.\u201d\nThe deal isn\u2019t likely to close until sometime next year.